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The laundromat will serve as a retail outlet for the company’s detergent and dish soap alongside branded merchandise like laundry bags. in Hyde Park.ĭirty Laundry provides a “smart opportunity” to expand the Dinobi Detergent brand, Augie Emuwa said. Credit: Sir Taylor Sylvia and Augie Emuwa pose in front of coin-operated machines at the future Dirty Laundry pop-up laundromat, 5230 S. Laundromats “are a practical business type, but we wanted to make practical a bit more exciting and exuberant as a customer,” Sylvia Emuwa said.
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The couple is also considering ideas like a music performance series similar to NPR’s Tiny Desk, self-care resources and other options to make laundry less of a chore, Augie Emuwa said.
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Weekly arts programs like workshops, DJ sets and podcast tapings, paint-and-sips, storytelling nights, family-friendly events and after-hours collaborations with local artists are all on the agenda for the four-month pop-up.īrown Books and Paintbrushes will help install a children’s library at Dirty Laundry so kids who come to the laundromat have “high-quality books and a shot at some literacy practice” while they wait with their families, Augie Emuwa said.
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“… When you’re in a laundromat spending time, you should have a Wi-Fi code, a table to sit at for co-working, machines that are working and functioning, coffee - that’s a full wraparound experience.” Service workers “have a lot of power to give people a kind word and great service,” Augie Emuwa said. But simply bringing a laundromat back to the neighborhood wasn’t enough, as “most laundromats are boring” and don’t encourage customers to engage with their surroundings, Sylvia Emuwa said. The Emuwas want to meet the community’s needs in opening Dirty Laundry. Since Launder Koin closed in February, Hyde Park “has a large population of people within walking distance who don’t have access to a laundry facility, or not enough access,” Sylvia Emuwa said. Credit: Provided The Dirty Laundry pop-up laundromat’s interior, as seen mid-renovation.
“Our desire to keep it at the same location, but if not … we would definitely look for another space, hopefully within the same neighborhood, in a one-mile radius from that place,” Sylvia Emuwa said. The pop-up is tentatively expected to close at the end of October. A grand opening ceremony that day will feature a drum circle, in which the community is invited to participate. The laundromat fully opens with wash-and-fold service June 24.
daily, though those hours could expand as needed, Sylvia Emuwa said.
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To participate and receive a free bottle of Dinobi detergent, click here.Īfter Saturday’s soft opening, Dirty Laundry will be open for self-service only from 9 a.m.-7 p.m. Saturday, where the Emuwas will seek feedback from a focus group of 50 neighbors on their plans for the space. The pop-up will offer 37 self-serve, coin-operated machines and wash-and-fold services alongside “a little bit of music, coffee self-healing work - all things people like when they get out,” Sylvia Emuwa said. Harper Ave., which closed in February, leaving Hyde Park without a laundromat. Sylvia and Augie Emuwa, the wife and husband who co-founded the plant-based Dinobi Detergent company, aim to “bring something fresh and new” to the laundromat concept with their Dirty Laundry pop-up in Hyde Park.ĭirty Laundry is located at the former Launder Koin, 5230 S. HYDE PARK - Taking clothes to the laundromat can be a daunting chore, particularly if the thought of lugging it on one’s back or the bus has led to procrastination - and a growing mass of clothes - in a feedback loop of stank.
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